Hi. My Name Is Ben Mackie.

I'm an Interaction Designer with the ability to establish unity between design and technology advancements. I am a team player who builds strong working relationships while encouraging innovation. Recently I've served as the Interaction Design Lead for two enterprise products throughout their lifecycle. I defined the interaction design strategy from concept to creation while collaborating with Product Management and Engineering to ensure features had a lasting impact on the end user’s experience. I also love playing guitar and hand-lettering.

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Here is a sample of my work.

Recent Work: Valassis Digital

Genesis is the software platform our Campaign Managers use for our managed service campaigns. I specifically worked on the side of the platform where the team can access our proprietary data to create proposals and audiences in order to launch targeted online ad campaigns.

Genesis Platform

Consumer Targeting

Genesis Platform

Campaign Management

Genesis Platform

Campaign Execution

Past Work

MaxPoint Interactive

Retail Analytics


Food Traceability


Clinical Trial Site Management

Enlight Research

iOS iPad App


Here is a sample of my my process.

Research and Requirements

In the early stages of the product lifecycle, I like to be a part of the research process. This includes shadowing and user interviews and then documenting the information in high-level pain points and workflow diagrams. This research allows the Product Team to have an open dialogue about pain points and needs which helps frame feature urgency.

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Wireframing and Testing

After clear requirements and features have been established, I move onto wireframing and prototyping. When solid design ideas are reviewed internally, we will user-test the prototype and incorporate any pertinent feedback from those sessions.

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Visual Design and Testing

Once wireframes have been tested, iterated upon and validated, visual design styles can be applied. Once these are reviewed once internally, they will be tested and validated again.

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So here's the story...

  • April 1980

    Born to Run

    I was born in Hickory North Carolina to a teacher and an attorney. I loved playing with Legos, drawing and making music. I still do, actually.

  • August 1998

    Off to College

    In the fall of 1998 I started college at Appalachian State University. I completed my design work too early (some would say exactly on time) and I didn't feel my arsenal of design tools was complete. I took up my second major (Computer Information Systems) in the fall of 2001 so that I could really complete the package.

  • April 2004

    First Real Job

    This is not my baby! Although I have two kids of my own now, I was also still a kid in this picture. My first real job was doing graphic design in Chapel Hill. I worked in a cubicle!

  • August 2009

    Back to School (Kind of)

    I took some time off to freelance and get a Webmaster Certification from NC State University because I wanted to get into the tech space. Boy, did it pay off. This was the spark that eventually lead me to a career in Interaction Design and UX.

  • August 2018 and Beyond!

    Senior Interaction Designer

    These are my babies! I am now a Senior Interaction Designer and I love building empathy and creating friction-free user experiences.

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