Genesis is the software platform our Campaign Managers use for our managed service campaigns. I specifically worked on the side of the platform where the team can access our proprietary data to create proposals and audiences in order to launch targeted online ad campaigns.
I define the product design strategy from concept to creation while collaborating with Product Management and Engineering to ensure features have a lasting impact on the end user’s experience. In the early stages of the product lifecycle, I like to be a part of the research process. This includes shadowing and user interviews and then documenting the information in high-level pain points and workflow diagrams. This research allows the Product Team to have an open dialogue about pain points and needs which helps frame feature urgency.
After clear requirements and features have been established, I move onto wireframing and prototyping. When solid design ideas are reviewed internally, we will user-test the prototype and incorporate any pertinent feedback from those sessions.
Once wireframes have been tested, iterated upon and validated, visual design styles can be applied. Once these are reviewed once internally, they will be tested and validated again.
I was born in Hickory North Carolina to a teacher and an attorney. I loved playing with Legos, drawing and making music. I still do, actually.
In the fall of 1998 I started college at Appalachian State University. I completed my design work too early (some would say exactly on time) and I didn't feel my arsenal of design tools was complete. I took up my second major (Computer Information Systems) in the fall of 2001 so that I could really complete the package.
This is not my baby! Although I have two kids of my own now, I was also still a kid in this picture. My first real job was doing graphic design in Chapel Hill. I worked in a cubicle!
I took some time off to freelance and get a Webmaster Certification from NC State University because I wanted to get into the tech space. Boy, did it pay off. This was the spark that eventually lead me to a career in Interaction Design and UX.
These are my babies! I am now a Senior Interaction Designer and I love building empathy and creating friction-free user experiences.